11/29/2023 0 Comments Chris lee pc musicK-Pop Label SM Entertainment To Launch New China-Oriented NCT Group This Yearīillboard: How are you feeling today about last night’s event?Ĭhris Lee: I feel really good because I’m done. He had a similar response when agreeing to an impromptu interview the next afternoon, backstage at Lincoln Center as the orchestra practiced for that night’s event, during which he discussed SM’s operations, approach to music making, the future of K-pop, and more. When asked why he stayed even though his schedule was packed on his trip to New York, Lee opined that because “K-pop is far from here” fans rarely have access to speak with insiders. After his talk, he spent about an hour speaking to every audience member who waited around, answering each question posited towards him, whether it was about SM’s plans for its artists or how they personally could get involved with the industry. ![]() His first project was working on Zhang Liyin, a Chinese artist under SM, and by 2008 he became the head of the department.ĭespite being a major power player in South Korea’s music scene, Lee is soft spoken and exudes an aura of calmness atypical of the frenzied K-pop world. First working on research reports, he eventually became interested in A&R and in 2005 joined the company - which spearheaded the modern K-pop group structure with the launch of H.O.T in 1996 and has been a major player ever since - as an A&R representative. ![]() Lee, who sits on SM’s board of directors and serves as A&R executive at the company as well as CEO of Culture Technology Group Asia (CTGA) Europe, started working with SM Entertainment as an intern in 1998 while in university. ![]() Titled “The True Value of K-Pop,” the evening featured SM Entertainment’s Chris Lee as he laid forth the company’s current operating model, known as “cultural technology,” and its goals in a Ted Talk-style session.
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